FashionCamp Vienna 2010: Video Summary

First blogger-generated conference about fashion in Vienna

Video credit: Viki Secrets

Hi, the FashionCamp Vienna was not only the first BarCamp about fashion in Vienna, but also my first BarCamp (un)conference I attended & co-organized.

An unwritten BarCamp rule is to present something if it is your first BarCamp.

Since it was my first, I prepared a statistics session about fashion bloggers based on the Technorati State Of The Blogosphere blogger study.

The State Of The Fashion Blogosphere

I analyzed the number of active fashion blogs (as opposed to spam, inactive or corporate/news rss feeds). Of course, it is difficult to count the number, but if you take a look into fashion blogger networks and blogrolls you get quite a good estimate.

• The State Of The Fashion Blogosphere
  pdf, 532kb

Session videos (recorded by Luca)

• Dresscodes (Walter Lunzer)
• Discussion: Fashion labels in the Internet
  (Claudia Rosa Lukas, Superated, Julia Cepp, Gebrüder Stitch)
• Mario Soldo
• Die Milchmädchenblogger (Mary Scherpe)

A talk I would like to highlight is Milchmädchenblogger (Naive Bloggers) by Mary Sherpe, who raised some valid and interesting points about the (marketing) value of blogs and the potential misuse of young & naive bloggers by marketing departments of large companies. Her talk leaded to a very emotional discussion about gifts, advertorials, and paid content.

Related articles

• Blica: Schluss mit Kuscheln
• Cooloutfit: “Ich bin eine Milchmädchenbloggerin”
• Ivy machts net: FashionCamp Wien 2010
• Mangoblüte: FashionCamp.2010
• Shoppingverse: Fashion Camp 2010
• SKIR: Die Fashion Camp Nachlese
• Der Standard: Schere & Peitsche
• Style Taxi: Style Taxi zu Gast beim Vienna Fashion Camp
• Stylekingdom: Das erste Wiener Fashion Camp
• TribaSpace: Fashion Dates: Vienna Fashion Camp
• Tschilp: Gelungenes Experiment: Das erste Wiener FashionCamp
• Video Spot by Michael Sokolar and Thomas Waldek for Garmz

Background story
FashionCamp Vienna: User-Generated Conference