FashionCamp Vienna 2010:
Video Summary

First blogger-generated conference about fashion in Vienna

Video credit: Miss Viki Secrets

Hi, the FashionCamp Vienna was not only the first BarCamp about fashion in Vienna, but also my first BarCamp (un)conference I attended & co-organized.

An unwritten BarCamp rule is to present something if it is your first BarCamp.

Since it was my first, I prepared a statistics session about fashion bloggers based on the Technorati State Of The Blogosphere blogger study.

The State Of The Fashion Blogosphere

I analyzed the number of active fashion blogs (as opposed to spam, inactive or corporate/news rss feeds). Of course, it is difficult to count the number, but if you take a look into fashion blogger networks and blogrolls you get quite a good estimate.

• The State Of The Fashion Blogosphere
  pdf, 532kb

Session videos (recorded by Luca)

• Dresscodes (Walter Lunzer)
• Discussion: Fashion labels in the Internet
  (Claudia Rosa Lukas, Superated, Julia Cepp, Gebrüder Stitch)
• Mario Soldo
• Die Milchmädchenblogger (Mary Scherpe)

A talk I would like to highlight is Milchmädchenblogger (Naive Bloggers) by Mary Sherpe, who raised some valid and interesting points about the (marketing) value of blogs and the potential misuse of young & naive bloggers by marketing departments of large companies. Her talk leaded to a very emotional discussion about gifts, advertorials, and paid content.

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Background story
FashionCamp Vienna: User-Generated Conference