Anna Wintour inspired event hitting Vienna: Late Night Shopping + Fashion Shows JIL SANDER, DIESEL, and LISKA.
Photo credit: Viki Secrets
Hi, trends from the U.S. are hitting Europe usually with some delay, and come to Germany first, and then after another delay to Austria ;)
Fashion's Night Out
Anna Wintour, editor-in-chief of American Vogue, invented the Fashion's Night Out during the time of the great financial crisis in 2009 to stimulate the U.S. fashion business. A year later many other countries followed suit, and last Wednesday a similar event (but not affiliated with Vogue) was launched by "Echo Medienhaus" in Vienna.
Vienna Fashion Night
Around 70 shops in the first district of Vienna participated and lured customers with some special offers and champagne into their stores. Highlight of our Fashion's Night Out was a big outdoor fashion show at Graben, a luxury shopping street in Vienna.
The event has also raised 15.000 EUR by selling charity shopping bags and donated the money to UNICEF.
Here are my show pictures featuring shops and labels, as always working conditions for bloggers extremely hard (crowded photographers' area, summer heat, uncooperative security etc.):
L'Oréal Make-up Booth
Fashion Night Rehearsal
Boyfriend's Look at Windsor
Intentional hair styling?
Diesel Black Gold
LISKA by Thomas Kirchgrabner
This is the a/w collection we saw at the 11 Festival
Oh, a nipple gate provoking outfit ;)
Jil Sander Spring/Summer 11
A lot of color blocking at Jil Sander, nice.