Swarovski in Amsterdam

Shop opening of the Swarovski Crystal Forest Boutique on Dam Square 6 in Amsterdam with real models behind the shop window.

Photo credit: Viki Secrets

Hi, on our last Netherlands tour we also paid Amsterdam a short visit and by chance we came across the shop opening event of the new Swarovski Boutique in the city center on Dam Square 6.

Amsterdam is popular for two things. First, for its "coffee shops", an euphemism for the shops, where you can legally smoke marijuana, and secondly, for its big red light district.

Obviously, the Dutch Swarovski shop was playing a bit with this cliché by having real models posing behind the window display.

Posing behind the window. Do you think it is a cool marketing stunt or is it inappropriate to play with the cliché of Amsterdam?

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