Living fashion picture, tableau vivant by Femme Maison at the Departure Fashion Night 13 Festival.
Photo credit: Viki Secrets
Women's fashion house aka Femme Maison
Hi, the forth and last living picture at the Departure Fashion Night was presented by Femme Maison, a young label from Vienna, which is currently receiving its 15 minutes of fame at the London Fashion Week, The Moving Museum 2014.
Femme Maison's presentation was probably the one, which was most focused on fashion and closest to a traditional catwalk show. The models first presented themselves at dedicated points like mannequins and then formed a straight line including a runway like walk. Fashion-wise, a similar picture, traditional elegance mixed with modern minimalism. Nice and wearable.
The young "fashion house" Femme Maison is run by Franziska Fürpass, who studied fashion design at the University of Applied Arts Vienna, and Sia Kermani, former fashion photographer and now marketing manager of the label.
How do you like the philosophy of Femme Maison and which was your favorite living picture at the Departure Fashion Night? Whishing the labels all the best, of course, do you think the young labels will sustain their success and how can they create an international breakthrough?