The PayLife Black models at the Vienna Fashion Week had a prominent tattoo on their back, promoting the presenting sponsor of the Vienna Fashion Week.
Photo credit: Viki Secrets
Hi, the PayLife tattoo models were a nice marketing gag at the Vienna Fashion Week, promoting a credit card company and one of the main sponsors of the fashion week. There were several PayLife models in the fashion tent, all styled with the prominent tattoo on their back, inviting other fashionistas to pose with them in front of the logo backdrop.
The tattoo models assured me that they were wearing a non-permanent tattoo by the way ;)
How do you like the marketing idea of sponsored tattoos? Could you imagine someone paying you to wear a promotional tattoo? If you have a tattoo already, does it advertise something you love or is it just decorative?