The Idea: Don't tell it demonstrate it. — A tag cloud inspired ad for Durex playing with typography only.
Illustration by Andrej Krahne for Durex
Hi, after discussing subpixel font rendering in my previous post, here is a demonstration what creative things you can do with typography only.
This viral ad by German illustrator/designer Andrej Krahne uses a tag cloud, a widespread and popular feature often used in blogs, to depict what a Durex condom is – primarily – used for.
Communicate the joy with Durex.
Don't tell it demonstrate it.
Type shows like X-ray the inner feelings during the act with Durex.
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The Tiny Difference: Subpixel Font Rendering