33 avenue blogger Cameron Miquelon conducted the following experiment: Counting the number of ad pages in U.S. Vogue's September Issue. Guess how many of the 758 (!) pages are actually ads, before clicking.
Hi, September is approaching and with it the "big glossy" launches its most important issue: The September Issue, which – I have the feeling – boosts its number of pages every year. In 2011 the telephone book-sized magazine reaches 758 pages! But how many of them are real content?
Anna Wintour via 33 avenue Miquelon
Content vs. Advertisements
Cameron Miquelon conducted the following experiment and counted the number of ad pages vs. editorial content.
The result: 527 pages are advertisements, the rest: table of contents, imprint, editorial photo series and some articles and interviews.
Would you pay for a magazine that consists primarily of advertisements?
If this was an online magazine with that amount of excessive advertisements, I already know what would happen: users would simply ad block the 527+ pages away ;)
So is this a sustainable business model considering you can watch all the ad campaigns on the Internet for free?
Do not understand me wrong, I like to skim through the ad pages from time to time, but I am wondering how much value this practice really adds to the magazine in the times of blogs & Co.
Being a model is not so glamorous
You probably already knew that ;) Designer Purushu reminds us about the not so glamours side of being a model. Considering a whole armada of models on sites such as modelmayhem or model-kartei, who are willing to do almost any kind of shooting for free, the times for models are unfortunately not so good any more.
How to be pretty with no make-up on
We all love make-up and it is awesome, but when it becomes a pressure it is not. Just a very important reminder from Those Graces how pretty you are with no make-up!
Video credit: Quite Sweetly
Links à la Mode
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