First fashion piece with an integrated NFT Blockchain Token. Eden High hoodie by Alexander McQueen's new tech label MCQ.
Photo credit: Viki Secrets
NFTs have now arrived in the fashion world as well.
Each piece of Alexander McQueen's new tech label MCQ comes with an integrated NFT Token / Tag to track and proof the authenticity of the garment.
What are NFTs?
NFTs (Non-Fungible Tokens) are blockchain-powered, unique digital tokens, each representing a particular physical or digital good such as an artwork, an in-game item, or a fashion piece like in this example.
MCQ Fashion NFTs
On the MCQ website, you can now register your purchased pieces and add them as NFTs to your digital collection similar to crypto art.
Each fashion piece has an integrated RFID chip (like on the sleeve of this hoodie) and a password enclosed in a tag which allows you to scan, verify, and add the item to your digital wardrobe.
The first MCQ Blockchain collection was launched in September 2020 and runs on a private blockchain from Hyperledger. There are no transaction fees when adding the tokens.
Here is how the Blockchain Token looks on your profile / smartphone:
MCQ ED-6 Eden High Arcadia Hoodie Darkest Black
Blockchain Supply Chain Information