Awards 11 with Andrej Pejic

2011-06-14 16:11 | Comments: 0

The election of the Austria Fashion Awards 11 winners and celebrity model Andrej Pejic in Vienna.

Video credit: Viki Secrets

Hi, the 11 festival has ended now, and I am excited to cover my personal highlights here.

If you have ever been to an award gala, you probably know that award events are in some respect difficult events, because they naturally tend to be lengthy (a lot of talks etc.) and are hard to follow, especially if the acoustics are not so good.

But Unit F, the organizer of the 11 festival, had some aces in the sleeves making the Austria Fashion Awards intriguing.

First, there were the cool slow and reverse motion video clips by Mark Glassner, filmed around the skyscraping "New Danube" appartment building in Vienna.

And secondly, they invited the super androgynous male model Andrej Pejic to Vienna, who handed over the Award for International PR to Michaela Buerger at the end of the show :)

I have also thought about Unit F's approach and actually find it quite reasonable to support designers with a high level of art and talent instead of supporting mainstream designers, who are commercially successful anyway.

Austria Fashion Awards 11 Winners

Photo credit: Stefan Zeisler

Fashion Award of the Federal Ministry for Education, the Arts and Culture
George Bezhanishvili

Austria Fashion Awards 11 George Bezhanishvili

Fashion Award of the City of Vienna
meshit

Austria Fashion Awards 11 meshit

Fashion Production Award of the Vienna Economic Chamber
eric rainer (men´s wear)

Austria Fashion Awards 11 Eric Rainer

STEINWIDDER (women´s wear)

Austria Fashion Awards 11 steinwidder

Award for International PR
Michaela Buerger

Austria Fashion Awards 11 Michaela Buerger

Erste Bank Fashion Award
SUUS

Unit F Editorial Award for Fashion Photography

Awards powered by GoSee

Photo by Andreas Kohler Lux, Winner Categroy Portrait

Austria Fashion Awards 11 Andreas Kohler Lux

Photos by Tina Herzl, Winner Categroy Fashion

Austria Fashion Awards 11 Tina Herzl

Andrej Pejic

Photo credit: Viki Secrets

Austria Fashion Awards 11 Andrej Pejic

Andrej Pejic and Michaela Buerger

Show video with Andrej Pejic
Andrej Pejic for Brandmair and Petar Petrov

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Andrej Pejic in Vienna

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