The election of the Austria Fashion Awards 11 winners and celebrity model Andrej Pejic in Vienna.
Video credit: Viki Secrets
Hi, the 11 festival has ended now, and I am excited to cover my personal highlights here.
If you have ever been to an award gala, you probably know that award events are in some respect difficult events, because they naturally tend to be lengthy (a lot of talks etc.) and are hard to follow, especially if the acoustics are not so good.
But Unit F, the organizer of the 11 festival, had some aces in the sleeves making the Austria Fashion Awards intriguing.
First, there were the cool slow and reverse motion video clips by Mark Glassner, filmed around the skyscraping "New Danube" appartment building in Vienna.
And secondly, they invited the super androgynous male model Andrej Pejic to Vienna, who handed over the Award for International PR to Michaela Buerger at the end of the show :)
I have also thought about Unit F's approach and actually find it quite reasonable to support designers with a high level of art and talent instead of supporting mainstream designers, who are commercially successful anyway.
Austria Fashion Awards 11 Winners
Photo credit: Stefan Zeisler
Fashion Award of the Federal Ministry for Education, the Arts and Culture
Fashion Award of the City of Vienna
Fashion Production Award of the Vienna Economic Chamber
eric rainer (men´s wear)
STEINWIDDER (women´s wear)
Award for International PR
Erste Bank Fashion Award
Unit F Editorial Award for Fashion Photography
Awards powered by GoSee
Photo by Andreas Kohler Lux, Winner Categroy Portrait
Photos by Tina Herzl, Winner Categroy Fashion
Photo credit: Viki Secrets
Andrej Pejic and Michaela Buerger
Show video with Andrej Pejic
Andrej Pejic for Brandmair and Petar Petrov