Sneakerness: Kick-Ass Sneaker Convention

For some they are simply trainers, but for others they are THE object of desire, a passion, a fetish and a cultural good. — Sneakerness Vienna

Video credit: Diesel

Hi, I have recently blogged about Foot Locker's sneaker spanking ad ;) and how I love this new form of advertising in contrast to blinking and completely unrelated noisy Flash ads.

I am happy to see Diesel jumping on the bandwagon of viral video ads too with these kick-ass sneaker promotion videos:

• Diesel Kick Ass Sneakers Ass-Kicking Trailer
• Diesel Kick Ass Sneakers Training Center (3D version)
• Diesel Kick Ass Sneakers Study, Slow-motion

Sneakerness Vienna

And if you love sneakers too you have the chance to trade, sell and buy new and used ones at the Sneakerness convention, this Saturday. Or just come to see the new sneaker models, workshops and street art exhibition, which is hosted in a very historical place, the Palais Schönborn in the first district of Vienna, next to Freyung.

Exhibiting brands: Diesel, Nike, Adidas, Puma, Reebok, Kangaroos, New Balance, Onitsuka Tiger, Keds, Sperry Top Sider, Hub, Alife, Gourmet, Element, and more.

Sneakerness Vienna
Trade, Sell or Buy new and used sneakers
Saturday, Oct 9th 2010 1-8 pm @ Palais Schönborn (1010 Renngasse 4)
Ticket: 5 EUR

Follow-up story
Inside Sneakerness Vienna